34K views · 184 reactions | He worked for almost 50 years for a dream. And today he is leaving all behind. Yvon Chouinard, famous climber and businessman, donated Patagonia in its entirety. The clothing brand generates millions of dollars in revenue. But this fortune will be used for a more ambitious project. | Magnate | Facebook

Yvon Chouinard, the billionaire founder of the outdoor apparel brand Patagonia, said he is giving away the company to a trust that will use its profit to fight the climate crisis https://reut.rs/3xuEcTH | Reuters

269K views · 1.4K reactions | The next best thing to sitting beside Yvon Chouinard at a long, raucous dinner party. Some Stories is a hand picked collection of his articles and musings, personal letters and poetry, introductions and eulogies.​ pat.ag/SomeStories | Patagonia | Facebook