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Tourism Ad Flashback: To intensify its marketing effort, the Jamaica Tourist Board through its advertising agency Young and Rubicam used the “old ‘Come Back to Jamaica’ theme” to create an advertising campaign which focused on both “the visitor and the product.” Television commercials highlighted Jamaica as a destination for romance, excitement and self-discovery. #ministryoftourismja #tourism #tpdcoja #jamaica #tourismawarenessweek2020 https://youtu.be/qOHpcWz4yuAruis | Jamaica Ministry of Tour
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