その交通広告、“見られた”だけで終わってませんか？UGCを生む拡散設計へ。 #交通広告 #OOH #広告戦略 #UGC #マーケティング
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その交通広告、“見られた”だけで終わってませんか？UGCを生む拡散設計へ。 #交通広告 #OOH #広告戦略 #UGC #マーケティング
交通量が多い場所に出した。 リーチ数も出た。 でも、本当に“届いていた”のか。 「誰も覚えてない」 「見たけど印象に残ってない」 その原因は、クリエイティブだけではないかもしれません。 これからのOOHに必要なのは、 “通行量を数える設計”では ...
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