Patagonia founder gives away company to fight climate crisis
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Yvon Chouinard, the billionaire founder of the outdoor apparel brand Patagonia, said he is giving away the company to a trust that will use its profit to fight the climate crisis https://reut.rs/3xuEcTH | Reuters
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Patagonia founder gives company away, directs profits to fight climate change
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The Inspiring Story of Patagonia: From Climbing Gear to Environmental Activism. Learn how billionaire founder Yvon Chouinard's vision transformed Patagonia into a mission-driven company. Follow @chictoearth for more ethical and eco-friendly fashion. #patagonia #environmental #sustainablefashion #fashiontok #billionaire
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In the early ‘70s, Patagonia founder Yvon Chouinard serendipitously witnessed a local activist save a surf break from development in Ventura, California. From that, he learned a couple things: Grassroots efforts can make a difference. Degraded habitat can, with effort, be restored. The grassroots movement needs sustained and deep support to prevail. Since then, we’ve made a commitment to not just equip environmental activists with funds—but with practical tools and knowledge to resist big, power
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