Meta gamified advertising. And the ‘learning phase’ is how they get you to spend more on your ads. They’ve convinced advertisers that crossing an almost arbitrary number somehow unlocks success and stabilizes performance. But it’s not science. That’s psychology. Meta has entire teams dedicated to one goal: get advertisers to spend more and users to stay longer. The truth is, great advertisers don’t wait for the algorithm to get smarter They use the data to get smarter themselves. They ask better