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Xbox Explains Why It Ditched Its Handheld — And Who Sets ROG Ally’s Prices
Xbox President Sarah Bond just explained why Microsoft cancelled its own first-party handheld and it’s a revealing look into Xbox’s broader strategy. At the same time, Microsoft confirmed that ASUS, not Xbox, sets the ROG Ally’s prices, clarifying how the companies divide responsibilities in the growing handheld market. In this video, we ...
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