Music on Instagram: "The Archies, the band behind the iconic song “Sugar, Sugar,” did not exist in the real world. They were a fictional animated band created for the Archie Comics television show, The Archie Show, which aired on CBS in 1968. The Archies were composed of fictional teenagers from the Archie Comics universe: Archie Andrews, Reggie Mantle, Jughead Jones, Betty Cooper, and Veronica Lodge. However, the music for “Sugar, Sugar” was performed by session musicians managed by Don Kirshne