5 days ago · Free streaming services are growing more quickly than paid ones, with YouTube being the fastest-growing network on TV and The Roku Channel and Tubi also growing rapidly.

5 days ago · As streaming penetrated almost every corner of US society, it attracted many more price-sensitive viewers — people who are dropping cable or trading broadcast TV for other …

3 days ago · The numbers don’t lie: American viewers like their old TV favorites, and they really like TV they can watch for the nice price of free.

Jun 16, 2025 · Twenty-eight percent say they don't watch any live TV at all, up from 20% two years ago, finds new data. It's even higher among Gen Z—41% don't watch.

Jun 18, 2025 · More Americans are watching TV via streaming platforms than both broadcast and cable combined for the first time ever. The finding comes from Nielson’s monthly Gauge …

Jun 17, 2025 · Americans watched more television via streaming services than they did through cable and broadcast networks in the month of May, Nielsen said in a report on Tuesday.

Jul 1, 2025 · Most Americans (83%) say they watch streaming services, with Netflix and Amazon Prime Video being especially common. Far fewer – 36% – say they currently subscribe to …