The video seems like a gift that just keeps on giving. As the Kyoto University scientists explain in a study published last ...

Meet the "Hakla SRK" meme, a humorous phenomenon that's left netizens in stitches. But what's behind this viral sensation?

Things have been, shall we say, rough lately. Existential dread is basically the new default setting for anyone under 40. But ...

Sydney Sweeney’s recent American Eagle jeans ad has unexpectedly fueled a viral TikTok phenomenon. The advertisement, which ...

More than a decade after the "ice bucket challenge" raised millions for ALS, the viral phenomenon has been rebooted with a new mission. The social media challenge from the mid-2010s was revived by ...

According to Trainwreck: Storm Area 51, the viral joke cost the U.S. military an estimated $11 million.

Cultural impact of viral moments Memes as cultural touchstones From Instagram reels to TikTok trends, memes in 2024 didn’t just entertain—they became cultural phenomena.

Spritzes in general appear to be having a moment — so much so that quality wine producers are bottling ready-to-drink versions.

Some say the Gen Z stare signals poor communication and social skills. Psychologists and generational experts told BI that's ...

And if you do that, Josh Elman, a partner at VC firm Greylock Partners, recently explained on the firm’s blog, you’ll discover that what looks like one phenomenon is actually five.