The agency is expected to conceptualise and execute a comprehensive PR and communications strategy for the brand, including ...

CM Majhi said an expenditure of Rs 86.28 crore was made on advertisement during 2022-23, while it went up to Rs 186.60 crore ...

The brand is expected to launch a series of short films featuring Khanna that depict common issues women encounter with ...

Ananta Quest is a platform designed for individuals aged 50 to 65, and was inspired by Mehta's own search for clarity in the ...

In their new role, Dhruv Tiwari and Zubin Jauhari are expected to lead Dentsu Creative Isobar's creative vision for a growing ...

The publisher alleges that the tech company engaged in a long-running scheme to dominate advertising technology and deprive publishers of fair revenue.

The new system is expected to allow users to directly prompt Musk’s AI chatbot, Grok, to re-adjust their feeds in real time, ...

From curated playlists to localised ad campaigns, Spotify’s India strategy reflects how the brand navigated a complex market and evolving listener habits.

India’s 2025 festive season will see influencer marketing spend crossing ₹700 crore, with soaring festive rate cards, a pivot ...

Varun Mohan highlights the importance of brands to connect the dots between CTV, mobile and social for festive campaigns so ...

SRV Media has been awarded a 3-year digital marketing mandate for XLRI - Xavier School of Management on Xavier Aptitude Test (XAT). The mandate will span from 2025 to 2028. Under the mandate, the ...

The cumulative box office collections for films released in 2025 have reached Rs 8,370 crore, marking a 21% increase compared with the same period in 2024. Meanwhile, the films released in August 2025 ...