The new dedicated All-Party Parliamentary Group for creators seeks to increase dialogue between influencers and policymakers ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Period care brand Here We Flo is partnering with Chelsea FC Women in a bid to tackle stigma and raise brand awareness through ...

Whether its introducing a CMO or hiring your first chief growth officer, changes at the top of B2B brands go deeper than pure ...

As the US and China edge closer to a deal, experts believe what happens next will be “critical to TikTok America’s success”.

Ginsters is launching what it claims is the first-ever toastie pastry - something its marketing director believes is ...

The two businesses have described the partnership as “unprecedented” in terms of the global reach and scale of activations.

CMOs are placing greater importance on raising brand awareness than they were a year ago, according to new research from ...

Nascent channels like retail media are helping to grow digital ad spend, which is forecast to reach £45bn by 2026.

As Domino’s renews its partnership with Havas Media Network for the 27th year, its CMO and the agency’s CEO discuss the ...

The social platform is still feeling the sting of Elon Musk’s takeover, according to Kantar’s Media Reactions report.

Amid wider strategic shifts, some B2B firms are experimenting with new senior roles in an effort to “redefine” marketing.