Through generative engine optimization (GEO), marketers can structure and enrich content for visibility in AI-driven search ...

When you're influential, everyone knows it. That's why so many companies want to build influence. The problem is that a company can't build influence. Only its people can. Now, you might argue that ...

The need to constantly put yourself out there and engage on social media can be an introvert's nightmare. So, what can you do to have an impact while maintaining your equilibrium? An infographic ...

What are the primary job responsibilities of marketing operations professionals? Do those responsibilities vary by team and company size? Which responsibilities do marketing ops professionals think ...

You are not feeling well, so you visit your friendly family doctor. He puts you in a new electronic scanner and generates 28 trillion measurements of your temperature all over the surface of your body ...

Creativity can be highly useful in marketing, but it won't get you very far if your message strategy is off the mark. In fact, it's a waste of talent. Your message strategy is the foundation for ...

The average clickthrough rate (CTR) on Facebook ads increased significantly between the second quarter of 2016 and the second quarter of 2017, according to recent research from Nanigans. The report ...

Advertising and Promotion are tactics used to reach and influence the market. But they typically have different objectives and roles in the marketing mix. Understanding these different objectives ...

Consumers in the United States rate Wegmans, Publix, and Amazon.com as the most socially responsible companies, according to recent research from The Harris Poll. The report was based on data from a ...

Without metrics to track performance, marketing and business plans are ineffective. For marketers, three primary metrics constitute a starting point for tracking their performance. Once companies are ...

Conversations about pricing can be uncomfortable, but they're a necessity for every marketer. Figuring out how to broach the topic tactfully—in a way that actually encourages prospects to become ...

You have been trying for years to implement a new competitive strategy, but you've only managed to nibble around the edges. Suddenly, you get an insight: Instead of approaching the market directly, ...