Conversations about pricing can be uncomfortable, but they're a necessity for every marketer. Figuring out how to broach the topic tactfully—in a way that actually encourages prospects to become ...

Great storytelling helps you build connections with your content and inspires action. So, how can you become a better storyteller? An infographic (below) from Nathan Hirsch explores key tips and ...

Marketing teams are under scrutiny. The end of the ZIRP (zero interest rate period) era fundamentally reshaped the economic landscape, forcing businesses to shift from aggressive expansion toward ...

Case studies are like condensed action films—full of characters, plot, and conflict—in which, thanks to your help, the clients get what they want. Part of a case study's persuasive power comes from ...

Here's a popular way to generate online leads: Buy a keyword ad on a search engine site. In your ad, offer free content, such as a whitepaper, to respondents who complete a short form. In theory, this ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

An important and familiar marketing and sales tool is the customer case study. Customer case studies present an account of what happened and how you enabled a specific customer. They illustrate key ...

We're in the middle of football season, and it seems appropriate (and hopefully not too cliché) to examine what we in marketing can learn from football. At the most basic level, we can see a strong ...

I'm not an energy-drink person. The color and taste of the stuff kind of creeps me out; and, frankly, I don't need any more energy than what I get from my morning coffees. That said, there's something ...

Congratulations! Your hard work has finally come to fruition in the form of a beautiful, functional, intelligent new website. You and your development team have dotted all the i's and crossed all the ...

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