Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Artificial Intelligence - Although the use of AI-powered tools like ChatGPT has been growing rapidly in the US, that does not ...

Marketing Management - Some 65% of hiring professionals say they've encountered AI-enhanced job applicants, and half say they ...

In the three-part B2B Panic Marketing Series, MarketingProfs will share some common causes of the all too pervasive problem of B2B panic marketing. We'll also provide some tips and tricks to help ...

Generative AI is tossing traditional marketing campaigns out the window and redefining the very structure of marketing teams, themselves. Roles, skills, and even how organizations think about talent ...

Thought leadership is not a new topic. In fact, the term was coined by Joel Kurtzman back in 1994. In the two-and-a-half decades since, we've seen the rise of YouTube experts, Instagram influencers, ...

Creating standards, guidelines, processes, and workflows for content marketing is not the sexiest job. But setting standards is the only way to know if you can improve anything (with AI or anything ...

Social Media Marketing - If employees make even small changes to the content they share on LinkedIn from their employers, ...

Businesses that use primarily inbound marketing strategies for lead acquisition consistently report lower cost-per-lead (CPL) rates than those using outbound-centric strategies, according to the 2012 ...

Companies are having to deal with longer, more complicated buyer journeys. And making things even more complicated, many buyers report that they were unhappy with their most recent B2B buying ...

If you're a marketer who reports back to your management team about current initiatives, including content—how's that going? For most, the answer is that it's a major challenge. Luckily, we've figured ...

Congratulations! Your hard work has finally come to fruition in the form of a beautiful, functional, intelligent new website. You and your development team have dotted all the i's and crossed all the ...