Retail and auto are leading a pullback, with digital now expected to grow 9.5% in 2025, two percentage points lower than ...

My Sephora Storefront allows U.S. influencers to build shoppable digital storefronts and arrives as sales from affiliate marketing continue to grow.

The mutliyear partnership includes consumer activations, limited-edition packaging, digital promotions and other efforts.

With a no-code user interface, more marketers will be able to integrate their first-party data with Amazon’s shopping, ...

The Mars Petcare brand is sponsoring a new category in the reader’s choice version of the special issue that tends to ...

Built Like Lee” celebrates the heritage of a brand founded in 1889 and is the first expression of a creative vision meant to ...

By tapping benefits offered by the multi-enterprise business networks, suppliers can connect procurement and supply chain ...

If companies wait for regulation, they will always be behind, says Integral Ad Science Chief Compliance Officer Kevin Alvero.

Automotive marketers have more tools and data at their disposal than ever. But that doesn’t necessarily make their jobs easier. Between rising interest rates and tariffs, consumers are becoming ...

To boost the return of its apple flavor, the sparkling water brand remixed a 2008 club hit as part of an effort to tap into nostalgia for millennial culture.

The latest chapter in the toy brand’s “Rebuild the World” campaign demonstrates the power of its in-house agency.

The collaboration with The Weeknd includes a coffee-ground infused record, strategic ad placements and other immersive ...