The council itself has seen evolution. Established in 1994, it rebranded as Media Research Users Council India (MRUC India) ...

Indriya, the jewellery brand from the Aditya Birla Group, was launched in July 2024. Derived from the Sanskrit word for 'five senses,' Indriya embodies timeless elegance, unmatched craftsmanship, and ...

Rukam Capital report, with 76% valuing authentic communication and innovative solutions addressing everyday needs.

Recent events in Nepal and the United States highlight a striking shift: young people are increasingly turning to Discord as ...

Articles written by Vineeta Dwivedi ...

Unpromptd joins forces with Agoda to pitch travel intent as a premium proxy for consumer demand, pushing brands to rethink ...

EXCLUSIVE: HSBC CMO Nicole German on the thinking behind the bank’s first global CIB campaign—live in 20 markets, its biggest ...

With cricket jerseys, AI-powered campaigns and factory automation, it is betting that India can turn electricals from a utility into a lifestyle—and a growth engine.

Navratri campaigns in India demand nuance, as brands must decide whether they’re merely borrowing the spotlight or authentically tapping into the nation’s rhythms of devotion.

Commenting on the launch, Siddharth Gupta, general manager-marketing at Britannia Industries, said, “With Pure Magic, our goal has been to bring a fresh and playful twist to choco indulgence. Together ...

The APAC Effies are one of more than 55 award programmes globally under the Effie umbrella, with results feeding into the Effie Effectiveness Index. Since its introduction by the New York American ...

The sponsorship agreement runs for two and a half years until March 2028 and will see the Apollo Tyres logo appear on the ...