Rising content expectations, platform volatility, and technological disruption are reshaping the fundamentals of campaign ...

For India’s brands, retailers, and households, the reworked GST 2.0 is more than a tax reform—it is the spark for a new cycle of domestic consumption.

Campaign’s take: Scanxiety isn’t just a clever portmanteau—it’s a lived reality for thousands who dread medical imaging. The tight tunnels of MRI machines, the mechanical buzz of CT scans, or even the ...

From HUL’s virtual try-ons to Zepto’s AI personas, brands and agencies face new roles as machines reshape leadership and ...

The celebrity chef joins the cookware brand as investor-partner, steering innovation and marketing in a category dominated by ...

It has signed on advertisers like Swiggy, Astrotalk and Tata Neu, experimenting with campaign formats to target younger, ...

The council itself has seen evolution. Established in 1994, it rebranded as Media Research Users Council India (MRUC India) ...

Indriya, the jewellery brand from the Aditya Birla Group, was launched in July 2024. Derived from the Sanskrit word for 'five senses,' Indriya embodies timeless elegance, unmatched craftsmanship, and ...

Rukam Capital report, with 76% valuing authentic communication and innovative solutions addressing everyday needs.

Recent events in Nepal and the United States highlight a striking shift: young people are increasingly turning to Discord as ...

Unpromptd joins forces with Agoda to pitch travel intent as a premium proxy for consumer demand, pushing brands to rethink ...

EXCLUSIVE: HSBC CMO Nicole German on the thinking behind the bank’s first global CIB campaign—live in 20 markets, its biggest ...