Bata India’s new campaign celebrates the real stars of every wedding—the guests who bring the party to life. It embraces ...

By blending AI-powered marketing, digital personalisation, and RM-driven engagement, it is fast-tracking its $200 billion Net ...

2024 was a year of major developments for Dentsu India. The company reshuffled leadership in Sokrati, its performance marketing agency, appointing Abhirup Datta as CEO following the exit of former CEO ...

Articles written by Kavita G Rao ...

Zoya’s new logo underscores this shift, symbolising rebirth, vitality, and creation. The Eterna Cut solitaire, with its star-shaped facet, mirrors the campaign’s ethos—pure, brilliant, and deeply ...

From handpicked product suggestions to predictive assistance, Findability Sciences' CMO feels that AI-driven personalisation is transforming consumer marketing like never before.

This was revealed in a report by TAM AdEx and RCS India, titled, ‘Tune-In for Advertising in Year 2024 on RADIO’. The report mentions that India’s radio ad volumes, compared to 2020, increased by 77% ...

As traditional platforms scale back on news, LinkedIn is stepping up—aiming to offer brands, publishers, and professionals a ...

Nearly 11 crore followers in India are victims of exposure to undisclosed brand promotions by online influencers, finds ASCI ...

The independent communications agency’s new division promises data-driven, digital-first strategies to help brands cut ...

In Q4, Omnicom spent $14.6 million on 'acquisition transaction costs' related to its impending merger with IPG. Contact ...

Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But ...