Rising content expectations, platform volatility, and technological disruption are reshaping the fundamentals of campaign ...

From HUL’s virtual try-ons to Zepto’s AI personas, brands and agencies face new roles as machines reshape leadership and ...

The celebrity chef joins the cookware brand as investor-partner, steering innovation and marketing in a category dominated by ...

It has signed on advertisers like Swiggy, Astrotalk and Tata Neu, experimenting with campaign formats to target younger, ...

For India’s brands, retailers, and households, the reworked GST 2.0 is more than a tax reform—it is the spark for a new cycle of domestic consumption.

At its first advertiser summit in Mumbai, the social media platform outlined its India strategy, alongside its global partner ...

EXCLUSIVE: NP Digital's founder, Neil Patel, says Generative Engine Optimisation is already outperforming paid search, email ...

Campaign’s take: Scanxiety isn’t just a clever portmanteau—it’s a lived reality for thousands who dread medical imaging. The tight tunnels of MRI machines, the mechanical buzz of CT scans, or even the ...

The co-founder of Ben & Jerry’s ice cream brand, Jerry Greenfield, is calling it quits on the company he launched in 1978 ...

Indriya, the jewellery brand from the Aditya Birla Group, was launched in July 2024. Derived from the Sanskrit word for 'five senses,' Indriya embodies timeless elegance, unmatched craftsmanship, and ...

From hospitals, colleges to corporate parks, these outlets blur the line between distribution and marketing, testing whether ...

The acquisition reflects the sports content company’s intent to broaden its AI footprint in India, and invest in ...