Tito’s Handmade Vodka, Austin, Texas, announced it has entered into a definitive agreement to acquire the majority stake in ...

In 2002, Michelob ULTRA entered the light beer category. Today, Michelob ULTRA has reached a new pinnacle, becoming America’s ...

Known for its hydration benefits, bottled water is evolving beyond this key attribute as manufacturers address flavor, ...

AB InBev, Leuven, Belguim, and Netflix, Los Gatos, Calif., announced a global partnership bringing together iconic beer ...

Cherry Cola joins the Sparkling Ice Caffeine foundation of flavors. The lineup includes Black Raspberry, Blue Raspberry, ...

Molson Coors Beverage Co., Chicago, announced that its Board of Directors has unanimously appointed a successor to Gavin ...

This partnership further solidifies Saint James’ position as a pop-culture reintroduction of the classic beverage, the brand ...

As taste remains a priority for consumers, beverage-makers must work to stay on-trend with consumer needs while also ensuring ...

Women are rewriting the wellness narrative, and brands have an opportunity to lead the way. By addressing hormone health at the root, not just the symptoms, products formulated with CelluThrive™ are ...

Penelope Bourbon unveiled its 2025 Estate Collection, a bold array of five distinct expressions with minimum age statements ...

Much has been written about the acceleration of declines in beer during 2025 along with spirit ready-to-drink (RTD) growth and wine softness; however, the outperformance of alternative adult beverages ...

Featuring a light chocolate flavor, one convenient Vital Proteins Collagen & Protein Shake packs 30 grams of protein in each ...