New festive-season playbook shows how precision targeting, early-access windows, and experience-led journeys—not blanket ...

ShareChat & Moj's Quick TV brings popular actors like Aman Verma, Karan Bohra and Hiten Tejwani to its micro dramas, ...

The mandate won after a multi-agency pitch, will focus on building a powerful brand narrative for DEVO across India.

ITC Master Chef Creations' #GreatMurghFestival is live in Bangalore, Chennai, Hyderabad, Mumbai, and Pune until early October ...

Tyaani Jewellery by Karan Johar announces Indian film icon Zeenat Aman as the face of its latest campaign, 'Forces of Tyaani, ...

The collaboration aims to create joint consumer experiences through co-marketing campaigns, content integrations, ...

As he marks the end of a long stint, where he also served as Group COO before taking the top role, he says he will now take a ...

Dhruv joins from DDB Mudra, where he led the North office and worked on campaigns for brands including McDonald’s, Royal ...

With his deep understanding of business strategy, market dynamics, and consumer behavior, Kumar is well-placed to lead KAFF ...

Kurkure, a PepsiCo India brand, introduces baked, millet-based Jowar Puffs to mark its 25th anniversary. The new snack is ...

Riding India’s latest cultural party trick, quick-commerce brand Zepto has announced the Zepto Great Indian Fake Wedding.

It's a platform for 50–65 year-olds focused on health, wealth, and community, helping them find clarity, reinvention, and ...