A data-driven look at 40 horror films that delivered massive returns, proving the genre’s enduring profitability.

From streaming upheavals to AI-driven production, these interconnected shifts define where the business of film is headed, ...

I analysed 72,000 movies to find out how often characters say "I love you" and what happens next. The results reveal how ...

Theatrical cinema is evolving. Shrinking windows, hybrid releases, premium formats, event films, Gen Z trends, and AI-driven ...

When a horror movie has a massive budget, what subgenres do producers gravitate toward? Before diving into that, let’s define ...

This article is part of my Filmmakers' Roadmap series, offering practical, career-focused advice for filmmakers looking to get ahead. Whether you're breaking in, levelling up, or navigating industry ...

My film data work is all about understanding how the industry really works - helping filmmakers get their films funded, seen, and made. I also consult Guinness World Records on movie-related records.

My work on film festivals explores how they really operate - what they screen, how selections are made, and how filmmakers can get the most out of them. From strategy to stats, it’s all about making ...