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Province-wide OOH urged citizens to 'Stay With B.C.' and solicited feedback that could be shared with policymakers.

BCE jumped to second place with 5,596 occurrences, according to the AdEase Radio report for the week of July 28 to August 3.

The brand aims to create lasting connections with the airline's passengers and convert them into loyal consumers.

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The health and wellness retailer says it is increasing its media buying and expanding the mix to in-store ads, SMS and CTV.

The deadline for submissions is next week, with the winner revealed at the Media Innovation Awards gala in Toronto.

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Strategic sponsorship improved awareness, familiarity and consideration metrics for the electronics and appliance maker.

While the media segment saw decreases in ad revenue, an increase in subscriptions and digital revenue more than offset that ...

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