Gus playfully trolls Gut, Dead Ad Society refuses to let genius ideas rest in peace, Joanne Davis's new book, and more.

The same research applies when agencies go after new business. They need to dig into the client's challenges, competitors and ...

The Royals defeather the Orioles on social media and Netflix revives the rom-com—plus, why it was a bad week for Nike, CVS ...

After the antitrust trial, a Snopes executive makes a familiar case to get Google to play nicely with markets.

Dr Pepper had never brought another brand into “Fansville” before and executives were naturally leery of interfering with its success. But their regard for Aflac’s marketing, particularly the way the ...

The automaker says it will halt sponsorship of LGBTQ events, joining other companies in backing down to an activist campaign.

Google is beginning a wide rollout of ads that will be displayed within and alongside the AI-generated summaries that appear ...

These agencies provide brands with access to Hollywood writers, digital street artists and a range of creatives without traditional advertising experience.

When Netflix seeks to keep its Formula 1 programming momentum humming in November, Honda will be along for the ride. The automaker is the title sponsor of the “Senna,” a six-episode series debuting ...

How the NBA is reaching out to its diverse and far-flung fan base—particularly Gen Z and multicultural viewers.

Integrated agency Known has launched an experiential practice that uses data science to help marketers uncover what exactly ...

The sandwich hits the U.S. on Oct. 10 for a limited time. That day, Cenat and two undisclosed guests will try and debate the ...