The Seiko 5 Sports Collection will release two new watch models in collaboration with Pepsi, limited to 7,000 pieces each.

Breitling’s new Ironman Endurance Pro blends performance with luxury style, making it the ultimate watch for runners who want more than a Garmin.

Finally, a luxury watch you can eat without chewing through your savings – the Ulysse Nardin’s Freak ONE has been rebuilt in ...

The world of horology just got a whole lot more fizz. The famed Rolex GMT-Master which has been affectionately referred to as ...

Seiko and Pepsi introduce two new watches together ✓ Are these the first watches with official Pepsi bezels? ✓ Check them out ...

Seiko has once again challenged the status quo in affordable horology with the release of the striking new 5 Sports GMT ...

For many, the Rolex GMT Master II with a blue and red bezel is known and loved as the Pepsi. Still, there's no official ...

Seiko has cracked open a refreshing chapter in watch history with its first official partnership with Pepsi, serving up two ...

Keep time with high horology's most exciting new watches, including releases from Timex, Seiko, Citizen, Swatch and more.

Plus: Seiko’s official Pepsi watches are here (for anyone who needs a GMT Master II), and Motorola showcases a bedazzled Razr ...

Seiko has produced a special panda chronograph styled after Initial D's Toyota AE86 "panda" in honor of the manga's 30th anniversary.

Global icons Seiko 5 Sports and PepsiCo have teamed up for their first-ever collaboration, delivering a limited edition watch collection that perfectly fuses heritage, style, and pop culture nostalgia ...