Nike, Kim Kardashian and SKIMS

Nike and Skims' Joint Label Announcement Earns $6.1 Million in Media Exposure, Kim Kardashian's Post Boosts Collaboration by $1 Million
Tuesday's announcement of the new brand created in partnership by sports giant Nike and lifestyle company Skims generated $6.1 million in media impact value, according to Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print,
America Runs on Skims: Kim Kardashian Teams Up With Nike to Launch New Activewear Brand NikeSkims
The fashion mogul and reality TV star is set to launch a fitness-minded crossover brand that'll debut its first collection in Spring 2025
Kim Kardashian's SKIMS partners with Nike on new activewear brand NikeSKIMS
SKIMS and Nike joined forces to "disrupt the industry" and create top-notch, new activewear that works for athletes of all levels.
Kim Kardashian trolls mom Kris Jenner for supporting rival activewear brand amid NikeSkims announcement
On Tuesday, Kim Kardashian, 44, hilariously trolled her mom, Kris Jenner, 69, online after the momager supported a rival activewear brand amid the buzzy announcement of the upcoming NikeSkims collaboration.
Nike, Kim Kardashian set for major SKIMS collab
Kim Kardashian teams up with Nike for NikeSKIMS, a body-contouring activewear brand blending style, performance, and innovation.
Kim Kardashian gives Nike’s flagging business a swoosh
Nike’s ambassadors have been modern gladiators such as Michael Jordan, Tiger Woods and Roger Federer. But Skims has quickly become a formidable business. Five years into existence, it makes more than $1bn in annual revenue.
Kim Kardashian set to launch new Skims brand in partnership with Nike
Kim Kardashian is taking her shapewear brand into the big leagues. The reality star announced on Tuesday that she’s partnering with Nike to launch an all-new brand: NikeSkims.
The Rise of SKIMS: From Shapewear to NikeSKIMS
Towards the end of 2024, SKIMS hit another significant milestone, opening up its first physical flagship store in New York ...
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ICYMI: Skims and Nike Launch New Brand, Ulta's First Black Woman Prestige Perfumer & the Shoes That Got Us Through NYFW
Related: Skims and Nike Are Launching a New Fitness Brand Together Related: Meet Octavia Morgan, the First Black Woman ...
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Nike seeing early financial boost following Skims collab
In the 48 hours since announcing its collaboration with Skims, Nike’s market cap has increased nearly $5 billion, despite the ...
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Meet NikeSKIMS, the Shiny New Lovechild of Nike and Kim Kardashian's Shapewear Empire
Cue the screams, tweets, and StockX sellers jolting awake in a panicked frenzy! NikeSKIMS—yes, one word—is set to be the best of both worlds. While few details have been released, we know that ...
Kim Kardashian's New Athletics Brand NikeSKIMS Will Release Their Own Kardashian-Coded Air Max Style
Appropriately dubbed NikeSKIMS, the company will bring Kardashian's namesake brand permanently into the activewear industry.
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Kim Kardashian Called Out Mom Kris Jenner For This Post After NikeSKIMS Announcement
Kim Kardashian caught Kris Jenner red-handed after her mom supported an athletic apparel brand on the same day she announced ...
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NikeSkims Is Officially Happening—Here’s Everything We Know
NikeSkims will debut its first collection in the United States this spring, available online and in select retail locations, ...
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NikeSKIMS to disrupt women athletic activewear with bold innovation
Nike has partnered with American media personality Kim Kardashian's shapewear brand SKIMS for NikeSKIMS, a new brand set to ...