8 ways Starbucks is changing your coffee routine as CEO Brian Niccol tries to turn around the coffee chain
From self-serve milk to more free refills, Starbucks has been making multiple policy changes under new CEO Brian Niccol.
Starbucks’ CEO is making moves to try to revitalize the coffee giant
Brian Niccol, who was hired to lead Starbucks last year, is shaking things up at the corporate offices and in the chains many stores.
Where Have All the ‘Third Places’ Gone?
The term, coined by a sociologist in the 1980s, refers to informal public spaces where people can linger — and some say ...
Starbucks Shifts Away From Discounts, Toward Premium
Starbucks' new CEO is implementing fundamental changes to refocus the business on its core coffee identity and premium positioning. This shift away from discounting toward quality and experience shows ...