Starbucks was once the undisputed king of coffee in China. Having opened its first branch in the country in 1999, the company used its first-mover advantage to build and dominate a thriving coffee ...

He also oversaw the elimination and return of Taco Bell's Mexican Pizza, a business move that will be studied like "New Coke" ...

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Long the face of Western coffee culture in China, Starbucks is lowering prices and quietly seeking strategic investors in its ...

Analysts said CEO Brian Niccol's turnaround plan holds promise because Niccol has successfully led prior strategic ...

As Starbucks aims to bring back customers and assuage investors with its turnaround strategy, it is also winning over its store managers with promises to add more seating inside cafes and promote inte ...

The newest coffee or burrito innovation might not be spun out of the boardroom—but rather the weight room. Brian Niccol and ...

There’s no official launch date for the protein coffee beverages, which the company presented as part of a broader innovation strategy. CEO Brian Niccol told Axios he expects it to be soon. “It’s not ...

Chipotle (CMG) employees have been through a lot over the past year. Last year, Chipotle was accused of “skimping on ...