I just hit publish on my 100th blog post on LinkedIn. When I started writing on LinkedIn nearly two and a half years ago, I wasn’t sure about what I would even write about. I just knew I wanted to ...

Blogging is, without a doubt, one of the most effective ways to grow your small business. If your goal is to get consumers to visit your website and eventually buy your product or service, you have to ...

Why is it so hard to write something people will actually READ? It’s one thing to share your thoughts and feelings on a topic, but it’s an entirely different thing to do it in a way that makes a ...

Business blogging is one of the basic tenets of inbound marketing, and one of the best ways for businesses to gain greater online visibility. It drives traffic to company websites, aims to convert ...

With a title like that, I suppose this article better be a homerun. The average marketer spends between 60 and 90 minutes crafting a 500-word blog post. That’s a lot of time spent on just one ...

Automattic Inc., the company that runs WordPress.com and contributes to the open-source WordPress content management software, today released a new artificial intelligence-powered tool that can help ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

If you’re a business owner, you probably know that things don’t just get rolling on their own. It’s a work in progress. Getting your name out there takes time, effort and sometimes determination ...

Legal blogging is a critical marketing tactic for lawyers. A strong law firm blog will help you to build relationships and generate new business. However, that’s only possible if your legal blog ...

This has long been a mainstay of newspapers; a simple, elegant formula that allows you to address many of the main salient arguments about an issue. The key to a great point-counterpoint is that both ...