Those who only use WhatsApp for personal messaging will see no changes to their experience, as all new features are confined to the Updates tab that can be deactivated in the settings.

WHATSAPP has announced plans for a brand new feature that requires users to pay fees. The popular messaging app has revealed a wave of changes coming soon. However, WhatsApp has assured its

The major changes are focused on WhatsApp Channels and Status. For the first time, Channel owners will have the option to charge a monthly subscription fee, giving followers access to exclusive updates. Additionally, a new Promoted Channels feature will allow people to pay to increase their channel’s visibility.

WhatsApp will be showing ads in the Updates tab which is used by 1.5 billion people every day across the globe.

WhatsApp is introducing three new advertising features in a global rollout, marking a significant step towards monetisation

As per Meta's Newsroom, advertisements will appear only in the "Updates" tab — a separate tab at the bottom of the app, which showcases both "Channels" and "Status" features. Users can subscribe to friends and other public channels, and post statuses of their own, akin to Instagram 's subscription and "Stories" features.

The Chats tab, known for secure, encrypted conversations with friends and family, now includes several creative tools