Lavazza is a good example of sports marketing because it serves authenticity and creativity to keep its brand in the game.

The latest chapter in the toy brand’s “Rebuild the World” campaign demonstrates the power of its in-house agency.

Mexican retailer Grupo Comercial Chedraui has teamed up with Algonomy to roll out Active Content, a solution designed to help ...

For the third consecutive year, McDonald’s Singapore has taken home the coveted ‘Marketer of the Year’ title at the 13th ...

The new CMO strategy centers on AI marketing teams that balance automation with human oversight to deliver growth, speed and ...

The collaboration with The Weeknd includes a coffee-ground infused record, strategic ad placements and other immersive ...

The new marketing campaign is intended to stretch beyond promoting its vehicles to show the world how Ford puts community and customers first.

Marc Weinstock is exiting Paramount as president of worldwide marketing and distribution and will be succeeded by former ...

The ad campaign aims to bring in 14,050 new hires to ICE, touting a signing bonus of up to $50,000 and other benefits. It coincides with President Donald Trump's aggressive immigration enforcement ...

Assembly-line marketing is obsolete. Positionless Marketing is the disruptive innovation transforming how brands connect with ...

Explore the impact of AI marketing tools on digital advertising and discover how 85% of companies utilize them.

The Tampa Bay Lightning are kicking off their 2025-26 season with a new name for their home venue and a citywide campaign ...