With the Marketing Magic event tonight, some people might be asking themselves, “What really is marketing?” For a seemingly ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

I work for Trimite Global Coatings, we are a specialist manufacturer of high-performance coatings and finishes for industrial and commercial use. Trimite is a specialist in a range of sectors, ...

Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...