Cracker Barrel Old Country Store Inc. came under fire after switching to a new corporate logo, replacing one that featured an ...

Cracker Barrel misread its own customer base — and our culturally sensitive times — in revamping its image, experts say.

Responding to a barrage of complaints from its loyal customers, Cracker Barrel announced Tuesday it was scrapping the ...

Cracker Barrel said Wednesday it expects lower sales and weaker customer traffic in the coming year as the controversy over ...

CEO Julie Felss Masino defends Cracker Barrel's controversial rebranding efforts amid widespread social media criticism ...

The restaurant chain wanted to revive sales with a new logo and appearance, but relented after many patrons – and President ...

Her work explores how new AI technology is infiltrating our lives, shaping the content we consume on social media and ...

Cracker Barrel has announced it's changing its logo back after criticism of its new logo, including from President Donald Trump.

Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the ...

Cracker Barrel is bringing back the "Old Timer" to their logo as the kitschy chain faced heavy criticism this week over its rebranding efforts, which intensified when the new logo was lambasted by ...

Cracker Barrel's new logo and restaurant remodels have stirred controversy from customers who fear the nationwide chain and country store is losing its traditional down-home draw amid calls for CEO ...

BMW’s logo update isn’t the first of its kind, with other luxury brands redoing their emblems this year. Bentley recently revealed its fifth logo redesign (albeit subtle) in 106 years, an evolution ...