"It's clear from the preceding sentence that we're referring to 'open-web display advertising' and not the open web as a ...

New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform ...

Google said that the open web is "in rapid decline" as it tries to defend a breakup of its ads business, but later clarified ...

Google says the open web is rapidly declining. But is it really dying—or just changing? Here’s what it means for publishers ...

Google says the web is thriving and it’s in “rapid decline,” as publishers accuse it of “theft” and being a “bad actor.” So ...

Have you ever been followed around the Web for months by ads for a product that you considered (but decided against) buying from an online retailer? Have you seen ads on Facebook offering some product ...

Facebook is making the HTML of its web ads indistinguishable from organic content so it can slip by adblockers. But in exchange for taking away this option for controlling ads from people, its ...

Online publishers and advertisers are closely watching a new experiment in Web marketing that aims to replace discredited "impressions" and "clicks" with a more reliable measurement: time. Called ...

“Buyer beware” may be a cliché, but any regular Web user knows you have to watch your back when clicking display ads on Websites. However, noted antispyware researcher Ben Edelman has had enough of ...

More than a quarter of all ads that Web surfers see are designed to play video, audio or animations--what's known as rich media--and that figure could grow to 40 percent by the end of 2003, according ...