Learn how the Value Proposition Canvas helps align customer jobs, pains, and gains with your product’s role to craft ...

You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience ...

A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in the ...

There’s a lot to think about when you start a new business. In the two-plus years since I launched a PR and communications agency in North America, I’ve thought about goal setting, hiring, defining ...

Orla Murphy is co-founder of Seeblue, an ABM agency. She has over 20 years of B2B marketing expertise across the tech sector. Your value proposition is the concise way you articulate the value you ...

Product/Market fit now has its own book. Alexander Osterwalder wrote it. Buy it. The Lean Startup process builds new ventures more efficiently. It has three parts: a business model canvas to frame ...