bunkered

Under Armour Warning Collection: Apparel inspired by Battle of Bethpage

Under Armour has launched their latest collection, inspired by the Battle of Bethpage, which is called the Warning Collection ...
Morningstar

Under Armour Lacks an Edge, but the Sportswear Market Is Attractive and Offers Growth Opportunities

We view Under Armour UA as lacking a moat, given its failure to build a competitive advantage over other athletic apparel firms. Between 2008 and 2016, the firm’s North American sales increased to $4 ...
CNN

Under Armour was a real threat to Nike. Now it’s fighting to stay relevant

It was once hyped as a worthy rival to Nike. But at present, Under Armour, founded by a 23-year-old former college athlete, is struggling to “just do it.” Instead, the brand that’s championed on the ...
The New York Times

Under Armour’s Founder Will Return as C.E.O.

Kevin Plank, the sports apparel company’s controlling shareholder, will seek to reinvigorate the struggling brand. By Rebecca Robbins Under Armour, the sports apparel company, said on Wednesday that ...
On3 on MSN

BYU commit Ryder Lyons announces NIL partnership with Under Armour

BYU five-star quarterback commit Ryder Lyons has announced an NIL partnership with Under Armour, via Instagram (@ryder.lyons). Lyons is just the latest football star to align himself with the brand, ...
Sports Illustrated

End of an Era: Auburn Football's Best Moments in Under Armour

With the end of the Under Armour era imminent, we can take a look back on what Auburn football has accomplished since Under Armour became the Tigers’ official sponsor in 2006. Then came the Auburn ...