David Aaker highlights the power of symbols and taglines in branding, using Aflac's duck and BMW's "The Ultimate Driving ...

To raise awareness of the Sustainable Groundwater Management Act among small farmers, a UC ANR team is providing technical ...

If you have been to Honolulu’s airport recently, you may have noticed some new advertisements. UC Berkeley is promoting its quarterback, local boy Jaron Keawe Sagapolutele, on large displays in the ...

Three people needed rescue after falling into McCovey Cove during Saturday night’s game between the Giants and the Dodgers. According to the San Francisco Fire Department, three adults fell from a ...

Mytra, the company supercharging industrial productivity at scale with its software-defined robotics solution, today announced two key additions to its leadership team: Ingrid Cotoros as Chief ...

If you are the smartest guy in the room, you’re in the wrong room,” said Confucius and physicist Richard Feynman. Can’t argue with those two. That idea has deep resonance for me. It speaks about ...

On September 8, I visited "Terra Lab," the research laboratory of Professor Kim Jeongho from the Department of Electrical ...

Indonesia - Legal Framework For Establishing A Padel Court Business In Jakarta. Legal News and Analysis - Indonesia - ...

BERKELEY, California — Amid the foot traffic this week at Berkeley’s Sproul Plaza — for decades the beating heart of student ...

The decision marked a major win for the beleaguered UC system, which is facing a $1 billion demand to restore the funding.

Among those listed is feminist philosopher Judith Butler, who likened the move to a ‘practice from the McCarthy era’.

A 4.7-magnitude earthquake has shaken the San Francisco Bay Area in the early hours of this morning. The tremor, recorded at ...