New research shows consumers' concerns about privacy when trying on clothing virtually can be reduced by making the technology versatile and easy to use. While more and more people are shopping online ...

Google is enhancing its use of generative AI through additions to its Shopping and Search features designed to help shoppers find items that fit their needs. The new options range from virtual try-ons ...

Hello everyone! Dive into my latest Fall and back-to-school fashion haul, full of incredible styles and inspiration! This ...

Walmart is launching a virtual fitting room feature that allows online shoppers to try on clothing in the mobile app. Alan Diaz AP Walmart shoppers will soon be able to try before they buy — without ...

When you’re buying clothing, one of the most important considerations is how it will look on you. But it’s often hard to judge since it’s rare that the model wearing the garment represents you – ...

The company that gave us the Dog Ears and Rainbow Vomit filters is selling augmented-reality technology to businesses, enabling users to virtually try on clothes, makeup and jewelry. Snapchat made its ...

Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping. Walmart WMT wants to give customers an extra bit of confidence ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. With the rise of artificial intelligence (AI), the future of fashion tech is looking ...