In the course Strategic Management, Manning School of Business students learn how startup companies turn their ideas into commercially viable products. To give his class an inside look at how ...

It was seeing Daniel Craig swim in the rooftop pool in ”Skyfall” that gave Cal State Fullerton assistant professor Lorenzo Bizzi the idea. That’s what he told the 30 business students who signed up to ...

There is a Japanese saying that goes, "When you're dying of thirst, it is too late to think about digging a well." This saying exalts the importance of strategic management to success in any endeavor.

The Master of Science degree in Strategic Design and Management is awarded for completion of 36 credits. Transfer credits are not accepted. Students must maintain a 3.0 cumulative grade point average ...

What is your business's culture? Similar to the culture of a country, every business has its own unique set of values, norms and behaviors. A business's culture can evolve over time. It's evolution is ...

Increase your competitive edge by aligning your business strategy with your organizational structure. And, gain the frameworks to build a highly energized workforce that operates in a fashion to ...