Google Ads doubles negative keyword list limit: Glitch or quiet policy change?

It's unclear whether Google quietly raised negative keyword list limits after one account exceeded the documented 5,000-cap ...

Finding The Perfect Balance Between AI And Human Control In Google Ads

Automation can drive PPC growth, but without human guardrails, it chases cheap wins instead of business outcomes.
Yahoo

First search, now ads: How Google could be forced to break up its empire

The Department of Justice wants Google (GOOGL) to clear more than just its cache. In a pair of antitrust lawsuits happening right now, the federal government is looking to spin off key pillars of the ...

European Commission fines Google $3.B in search engine antitrust

The European Commission on Friday fined Google $3.455 billion for violating the European Union's anti-competitive practices ...

How AI Mode Will Redefine Paid Search Advertising

What is Google's vision for AI search ads and what should marketers prioritize in the structural shift of AI Mode and AI ...