An Adalysis study finds exact match most efficient, but broad match can deliver higher revenue per conversion despite higher ...

Learn how Adrienne Shaver turned slip-ups like publishing the wrong client name and reusing ad copy into lessons on accountability, guardrails, and client trust ...

DOJ is asking a court to force Google to divest its Ad Manager. Google has proposed a solution to make its services more interoperable.

It is important that professionals learn to master the best digital marketing skills. Here are some Must-have Digital ...

Judge Amit Mehta reasoned Google’s monopoly of search is threatened by the “astounding” investment in generative AI which is ...

When it comes to browsing on Android, most people stick with the default option, Google Chrome, and never look back. But the ...

A poll conducted for a political action committee with ties to former Mayor Rahm Emanuel revealed opposition to some of the ...

The company has been the door to almost everyone’s experience of what the World Wide Web is because it has monopolised the ...

Google may have just disrupted its own crown jewel. With Gemini now built directly into Chrome, the world’s most popular browser, users may soon bypass the ...

Google avoided being broken up earlier this month when a US judge declined to force the company to sell its Chrome browser ...

Amazon Ads is a clear long-term winner. The Netflix deal strengthens Amazon's position in connected TV, expands its already rich inventory pool, and makes its DSP more indispensable to advertisers.

These three growth engines are building trillion-dollar opportunities through e-commerce dominance, metaverse monetization, and merchant enablement.