But this isn’t another era. This is now. And now is different.

A new artificial intelligence feature is designed to help advertisers and agencies find and connect with relevant creators ...

The Nike Air Foamposite is returning in carbon fiber. Check our Sneakers news for more upcoming releases and breaking content ...

Tyrese Haliburton and PUMA are promoting the upcoming PUMA Hali 1 "Opal" sneakers with a can't-miss ad campaign.

Sixteen-year-old runner Cooper Lutkenhaus has made headlines this season with his impressive performances in the 800 meters.

The new flexible approach to brand sponsorships will allow creators to dynamically insert brand segments directly into ...

In this episode of Adspeak, ADWEEK creativity editor Brittaney Kiefer and executive editor Alison Weissbrot unpack what's behind Nike's big move, how it's racing to win over Gen Z, and whether a brand ...

Clothing swaps, community fridges, Little Free Libraries. All are part of a movement in some communities to share resources.

"Our preference-share data suggests, in our view, that share is stabilizing under [Nike Chief Executive Elliott] Hill, and even showing signs of increasing sequentially for Nike brand, as Jordan brand ...

Is this LeBron's final run in purple and gold? A Nike ad and new team direction suggest the King’s last dance may be here.

Unrivaled nets $340M valuation: Nine months ago, the league raised $28 million, and now it’s worth $340 million (more than ...

Nike is temporarily playing with the existing "Just Do It" phrase by turning it to "Why Do It?" because that's what brands do ...