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The second quarter ended nine days after the ad was released, leaving little time to see the full impact of the campaign. By Hannah Ziegler In an earnings call this week, American Eagle executives ...

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Gap's CEO touted the success of its "Better in Denim" ad campaign on an earnings call Thursday. He said the ad got more views in three days than the brand's four prior releases combined. Gap, American ...

Apple and Samsung have reportedly issued cease-and-desist notices to Xiaomi in India for an ad campaign that directly compares the rivals' devices to Xiaomi's products. The two companies have ...

Magnite is making a play for pause ads. On Tuesday, the advertising platform announced the introduction of pause ads into its SSP. This inventory can be bought through the company’s direct-to-buyer ...

A new marketing campaign for Gap jeans is raking in millions of views on a dance-heavy video starring the girl group Katseye, which has drawn some comparisons, both favorably and unfavorably, to ...

Macy’s Media Network will launch a pilot with Amazon Retail Ads Service, enabling partners to purchase ads on its website through the Amazon Ads console and other APIs, according to a company ...

This week, Gap released a new ad for its denim line featuring girl group Katseye dancing to Kelis's "Milkshake." The ad is undeniably fun to watch (and rewatch) and has gone viral online with an ...

Sydney Sweeney is speaking out for the first time nearly a month after her American Eagle ad erupted online. In her new Wall Street Journal cover story, the 27-year-old expressed her thoughts on the ...

Credit: Mashable edit: Screenshots from @firstdescendantofficial TikToks, via u/iHardlyTriHard Free-to-play game The First Descendant has been slammed for apparently using fake AI-generated ...

Chinese social media users have called for boycotts of Swatch, as well as its related companies, after seeing the online campaign Peter Dazeley/Getty Swatch ran an ad for its new Essentials collection ...