Eli Lilly and Co. this month launched a public awareness campaign called Brain Health Matters, which features actress ...

The new marketing campaign is intended to stretch beyond promoting its vehicles to show the world how Ford puts community and ...

Today’s marketers are busy posting, scrolling, and chasing likes. Meanwhile, email is quietly outperforming flashy social media. If you’re just starting your marketing journey, there’s no better place ...

Tennis fans often lament the lack of attention Nike gives to tennis. However, two of the world's top players appeared in the brand's latest marketing campaign. Nike is reintroducing "Just Do It" to a ...

To help USDA Organic stand out amid the proliferation of green claims, including ‘regenerative’ and ‘non-GMO,’ the Organic Trade Association debuted a first-of-its-kind marketing campaign to help ...

Of all the many successful marketing campaigns McDonald’s has ever run, it’s hard to imagine anything better or more important than three simple words: “I’m lovin’ it.” McDonald’s launched the global ...

Google Ads will remove manual language targeting for Search campaigns and shift fully to AI-driven language detection by the end of this year. Details: Why we care. Advertisers will no longer choose ...

The scripted series “Roomies” made something of a splash on social media this summer with two-minute vignettes about a young woman from Ohio who finds herself living with two strangers as she tries to ...

U.S. fashion retailer American Eagle Outfitters wanted to make a splash with its new advertising campaign starring 27-year-old actor Sydney Sweeney. The ad blitz included “clever, even provocative ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us that everything and nothing has changed about marketing. It turns out sex ...

The intersection of celebrity marketing and cultural sensitivity has created an unexpected firestorm for American Eagle Outfitters, whose latest denim campaign featuring actress Sydney Sweeney has ...