Lavazza is a good example of sports marketing because it serves authenticity and creativity to keep its brand in the game.

Experiential marketing is a way for brands to connect with their customers by creating memorable experiences. Unlike ...

The new marketing campaign is intended to stretch beyond promoting its vehicles to show the world how Ford puts community and customers first.

Ford's "From America, For America" campaign, offering employee pricing, boosted Q2 sales by 14%. The campaign was a response to potential tariffs and aimed to solidify Ford's image as an American car ...

Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...

For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital advertising within the Magic Kingdom alone. “In any given week, there are 4 ...

You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...

Boston, Sept. 16, 2025 (GLOBE NEWSWIRE) -- Twisted Tea Hard Iced Tea, the nation’s No. 1 hard tea iced*, is launching its first-ever U.S. Hispanic advertising campaign to welcome more people to the ...

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