Oh, video, what can’t you do? Every dawn brings a new report on video’s capabilities, it seems. Video can brand, it can drive ROI, it can boost purchases, it can scale tall buildings in a single bound ...

Everyone has heard the phrase "seeing is believing," and it applies to marketing in a big way. Product videos can do a lot to change consumer mindsets about a product and even prompt them to pull the ...

Our team tests, rates, and reviews more than 1,500 products each year to help you make better buying decisions and get more from technology. (Photo by Mateusz Slodkowski/SOPA Images/LightRocket via ...

Beyond Veo, YouTube’s conversational AI tool, Ask Studio, will soon give U.S. creators feedback and analytics on their ...

When it comes to creating great product launch videos, you need to find the right mix of informational and humorous content, with a bit (or perhaps more than a bit) of irreverence or taboo tossed into ...

Black Friday remains a critical day for retailers, according to Circana’s report. Nearly a quarter (24%) of survey respondents said they anticipate finding the best deals that day. Twenty percent of ...

Some influencers are earning commissions from product reviews and unboxing videos on Amazon. YouTuber Jeremy Sciarappa earned over $60,000 last year from his videos about various products. Sciarappa ...