PPC ads come in many shapes and sizes. Here's an overview of the major PPC ad formats available across Google Ads and Microsoft Ads. PPC ads come in many shapes and sizes. They also change frequently, ...

Quick: What do ground-penetrating radar, hydraulic tie-rod cylinders, and third-party PPC software platforms have in common? Not much, really—but all three are examples of B2B (business-to-business) ...

A successful PPC campaign begins with a goal-oriented strategy. Learn five of the most common PPC goals and what you can do to accomplish each one. A successful PPC campaign begins with a strategy.

Millions of advertisers spend millions of dollars every day to get their ads to appear in the search results. With so many features and capabilities available in Google AdWords, Bing Ads and Yahoo ...

PPC campaign managers have had tight control over their account management, data insights, and optimization tactics for almost two decades. But everything is changing. Query data is already scarce, ...

With all of the hype surrounding inbound and content marketing, it’s easy to underrate the continued importance of pay-per-click (PPC) advertising, a.k.a. search engine marketing. But as Rebecca Lieb ...

PPC Agency Guide, a leading provider of digital advertising solutions, has announced the launch of a new portal dedicated to helping businesses select the right PPC agency. The new portal is designed ...

It’s hard to imagine a business that doesn’t want to take phone calls from customers. Sure, huge e-commerce entities like Amazon don’t relish getting calls, but they’re the exception rather than the ...

When your PPC operations are set up well, account management should run like a finely tuned machine. Just like a car’s engine, PPC management needs regular tune-ups and maintenance in order to perform ...