For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – ...

A federal judge on Tuesday ordered a major makeover of Google's search engine in a crackdown aimed at curbing the corrosive power of an illegal monopoly, but rebuffed the U.S. government's request to ...

Apple’s new AI search engine, World Knowledge Answers, will power Siri and Safari with quick, multimodal answers built on LLMs. Apple is preparing its own AI-powered search engine. Known internally as ...

Kelly Ehlers is Founder and President of The Evoke Agency, a 5x Inc 500 and 5000 firm focusing on social media, content creation and PR. TikTok started as an entertainment platform. But today, it’s ...

A federal judge on Tuesday ordered a shake-up of Google's search engine in a crackdown aimed at curbing the corrosive power of an illegal monopoly while rebuffing the U.S. government's attempt to ...

A federal judge’s remedy stops short of making meaningful changes to how we use our phones, computers and the web. By Brian X. Chen Brian X. Chen is The Times’s lead consumer technology writer and the ...

AI answer engines aren’t just changing how people search, they’re fundamentally redefining what business visibility means in the digital age. From simple keywords and short phrases such as “brake ...

Google released the August spam update, impacting search results worldwide. The rollout may take a few weeks to complete. The August spam update started August 26 and applies worldwide. Expect ...

Judge Amit P. Mehta said the company must hand over some of its search data to rivals, but did not force other big changes the U.S. wanted. By David McCabe David McCabe has covered the Google search ...

SAN FRANCISCO (AP) — A federal judge on Tuesday ordered a shakeup of Google’s search engine in an attempt to curb the corrosive power of an illegal monopoly while rebuffing the U.S. government’s ...

A federal judge on Tuesday barred Google from paying to be the exclusive search engine on devices and web browsers, saying the move was necessary to open the market to competitors, according to press ...

Uncover insights on The CMO & SEO: Staying Ahead of The Multi-AI Search in a rapidly evolving search market dominated by AI. Some of the critical questions that are top of mind for both SEOs and CMOs ...