In his latest column for B&T, global CSO and award-winning strategy leader Leif Stromnes unpacks the “availability heuristic, ...

The leader of a major college athletics multimedia rights holder believes sponsor patches will soon appear on team jerseys.

When the partnership was announced in the spring, it pushed Nike’s stock up 6%. At the time, Christena Garduno, CEO of ...

"NikeSKIMS is more than a collaboration — it's a new brand redefining activewear," Skims CEO Jens Grede said in a news release on Monday. The collection will be available online and in select flagship ...

The new brand marries Nike’s athletic performance and Skims’s shapewear sensibilities, with a collection of smoothing ...

After pulling a “gotcha” in June regarding the release of their first co-branded effort, Nike and Skims have now set a firm ...

US Sports Camps (USSC), the nation’s largest sports camp network and licensed provider of Nike Sports Camps, is proud to announce that Brett Meyer has joined the organization as its new Vice President ...

Serena Williams turns heads in Kim Kardashian's NikeSKIMS sportswear debut originally appeared on The Sporting News Serena ...

Nike Inc. plans to debut its highly anticipated line of athleticwear with entrepreneur and reality TV star Kim Kardashian’s ...

Featuring seven collections, the brand will offer styles designed for everyday wear, strength training and other pursuits.

Kirkland & Ellis announced that attorney Frank Saviano has joined the firm as a partner in the Sports Group, coming from ...