Mikes Hard Lemonade is my go-to drink year round, and while it’s just perfect out of the bottle, there are times it can be fun to use in a fun cocktail! I had some girlfriends over for a mom’s ...

This campaign set out to re-establish the brand revelancy. A long-time category leader and favorite, Mike's Hard Lemonade's popularity had fallen off and was failing to attract millennial drinkersover ...